Are Nofollow Links Worth It
While a nofollow tag means a Googlebot wont crawl that link, it doesnt mean that the page cant still be found by Googles algorithm, for example by a followed link or inbound link from somewhere else.
In the past, SEOs would use nofollow links to sculpt their PageRank, following only the most authoritative links and cutting ties to those they didnt want to be counted, to manipulate how PageRank flowed through their site.
As of March 2020, Google announced that nofollow tags would be used as a hint rather than a directive, meaning they would make their own decisions about whether to trust a website or not.
Essentially, a site with 9 follow links and 1 nofollow link has 10 backlinks in Googles eyes.
While trying to manipulate your PageRank with nofollow tags might seem tempting, with the changes to how Google interprets them, its just not worth it. A much better practice is just to focus on creating link-worthy, high-quality content and creating outbound links to the most relevant sources.
Avoid Taking Advice From People Who Have A Financial Interest In Your Purchase
Its not just online that you have to be careful, either. You also have to be wary of in-person advisors with an agenda. Be especially careful with people who approach you without you asking or who push particular plans.
In our community, we have a so-called advisor who lurks around our local food banks. He is what is known as a captive agent because he only works with one insurer in this case, its United Healthcare. He does not make any commission on any other plans, so he steers everyone toward United Healthcare even if it isnt in their best interests.
If you must work with someone who has a financial interest in getting you to sign up, then at least make sure they offer plans from many different providers so that youre more likely to get a good fit. Independent agents work with a wide variety of providers, whereas captive agents work with only one or two providers. Avoid captive agents whenever possible.
Traffic Boost From Second
Since theres no way to stop people from clicking on nofollow links, one of the best advantages of them is the potential for extra traffic to your site.
For example, if you generate a backlink from Huffington Post , that link is still extremely valuable.
This is simply because Huffington Post has a vast audience, and all of its visitors now have a chance of landing on your site.
Furthermore, if the anchor text for the backlink in the Huffington Post article mentions the name of your brand, then youve equally generated a bunch of brand awareness.
That nofollow link is apparently far from useless.
And that potential becomes even more profitable with second-tier links,
Mostly, first-tier links are your regular backlinks. Another site links to one of your pages. Heres a graphical representation of this:
A second-tier link is similar to first-tier, but further down the command chain. A second-tier link does not link to your website directly but links to a webpage that is currently linking to your own site.
Still dont get it?
Thats okay. Lets look at one example.
Heres a blog post from nichepursuits.com that links to another tech site. This is the first-tier link.
But when I click on the link and land on the referenced page, I can also see that WordPress is mentioned on the link from the tech site.
This then is a second-tier link.
WordPress got the first-tier link from the tech site and a second-tier link from nichepursuits.com as you can see below:
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When You Should Nofolow External Links
When you link to an external website, search engines consider it a ranking signal and pass a small portion of the authority to the other website. It would be best to use nofollow links when you do not wish to pass on the ranking power, i.e., link juice to the website. In simple words, the nofollow tag will prevent the credit from being passed to other websites linked to your website.
You can also read this extensive guide from Semrush on NoFollow links.
We hope that this tutorial successfully armed you with the knowledge you need to make nofollow links work for you If you still have any questions, please feel free to contact our support team, who are available 24×7 and will help you out as soon as possible.
Blog Post Length: How Much Should You Be Writing
Posted on October 3, 2021 by Haley Walden in
When starting a blog, one of the most pressing questions surrounds blog post length. How long should a blog post be? How much should you be writing, really? Whats an average post length that will ultimately help you to rank in Google search results?The question of blog post length doesnt…
What Are Dofollow And Nofollow Links
A nofollow link is a type of HTML attribute informing search engines that they shouldnt give any authority from your page to the site you’re linking to. On the other hand, follow links tell search engines they should attribute authority to the site you’re linking to.
A nofollow link looks like this:
< a href=http://www.website.com/ rel=nofollow> Example anchor text< /a>
All nofollow links must contain the rel=nofollow HTML attribute. If you want to find out if your link is nofollow, simply highlight and right-click the link you’re interested in, then select Inspect on your browser.
Your browser window will then split into two parts, and in the bottom portion, you’ll be able to see the link’s HTML source code. If you see a nofollow attribute listed, then its a nofollow link. If not, its a dofollow link.
A dofollow link is the exact opposite of a nofollow link. That is, it’s an HTML attribute that is used to allow search bots to follow the link. As mentioned, this type of link allows search engines to give authority to the site you’re linking to.
How To Audit Your Website For Issues Related To Nofollow Links
Having followed backlinks that violate Googles Webmaster Guidelines is risky.
The same is true for outbound links on your website that should be nofollowed.
But this isnt only about the wrath of Google . It may also be the case that certain internal nofollowed links are hindering your SEO performance.
What follows is a quick audit to help identify and eliminate any such issues.
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Do Publishers Need To Make Changes
For most sites, the answer is no only if they want to. Google isn’t requiring sites to make changes, and as of yet, there is no business case to be made.
That said, there are a couple of cases where site owners may want to implement the new attributes:
To be clear, if a site is properly using nofollow today, SEOs do not need to recommend any changes be made. Though sites are free to do so, they should not expect any rankings boost for doing so, or new penalties for not changing.That said, Google’s use of these new link attributes may evolve, and it will be interesting to see in the futurethrough study and analysisif a ranking benefit does emerge from using nofollow attributes in a certain way.
Is Gutenberg Actually Good
First, lets talk about Gutenberg. Its the block editor in WordPress, and it makes writing posts and pages a breeze. Although Gutenberg is really good when it comes to editing visually, there are still many users that prefer to use the Classic editor. If you are new to Gutenberg, you likely need some assistance in managing it. For that, we have a helpful blog post on Gutenberg Tips & Tricks You Should Know.
As the title says, in Gutenberg, you can add dofollow and nofollow links. And as we already mentioned, there is no convenient visual feature when it comes to doing that, for the time being. You actually need to go into HTML mode to tweak your links. No worries, its more of a copy-paste procedure than a learn 20 pages of HTML to do this kind of thing. Lets begin with explaining what dofollow and nofollow links are.
How To Spot Nofollow Links
The difference is invisible to the naked eyeYoull actually have to look at the code to see it. Annoying, I know.
A Follow link is a regular plain link with no rel=nofollow attribute. It looks like this:
< a href=”https://saradoesseo.com”>
A NoFollow link includes a rel=nofollow attribute:
< a href=”https://saradoesseo.com” rel=”nofollow”>
The best way to see if a link has the nofollow attribute is to right click it and click Inspect. Then look at the code for that link and see if it includes rel=nofollow. If it doesnt, youve received a Follow link!
You might be wondering WHY this exists. Let me tell you a little tale.
Why The Nofollow Tag Exists
The nofollow tag exists to tell search engines that a link shouldnt count towards a websites ranking. In the early days of SEO, backlink spam used to be an easy way of increasing rankings. This allowed black hat SEOs to build a large quantity of low-quality links, like blog comment links, in order to manipulate the search engine algorithms. This often happened at the expense of the sites the links were being placed on.
However, in 2005, the nofollow attribute was introduced to help reduce link building spam, allowing website owners to ask search engines not to count a link towards the sites ranking.
Backlinks pass link juice which influenced the PageRank of a domain when it was still made public by Google. When PageRank was visible, links with a Dofollow attribute clearly passed PageRank onto the page that was linked to, showing that Google used the link. Links with the nofollow attribute didnt pass PageRank on to the page they linked to.
The nofollow attribute allowed webmasters to indicate to search engines that they did not want their site to be associated with a link. Originally used to tackle blog comment spam, they have since started being used for a wider range of situations when a link hasnt been earned.
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Nofollow Ugc And Sponsored Differences
Nofollow, ugc and sponsored attributes can be used for preventing a link to relate your web site to another web site, crawling the linked web page, and flowing the PageRank. There are some semantic and purpose-oriented differences between ugc, sponsored, and nofollow attributes. At the table below, you may understand the differences between nofollow, sponsored, and ugc and see when to use which one of these.
Google Might Not Use Links As A Metric Anymore
We all know links are important for ranking websites. Matt Cutts himself stated that links are still an important metric. Without them, search results are worse.
But if all the links are nofollow, then no equity is passed through them and, theoretically, Google isnt following any of them. So, just to make some basic assumptions, if search results are worse without links, one of two things will happen:
1. Google will recommend not adding the nofollow tag to all the links, and will also probably apply a penalty to those who dont pass link juice naturally. This, in my opinion, would be a really good idea.
If you want to link to your competitor because he has a great resource, you might as well do it without a nofollow. If not, go and spend some time to write the resource yourself and make sure to make it better, if you ever want it to rank.
Links are at the very core of the web. Obfuscating them in any way isnt a good idea. And there are even more reasons explaining why nofollow links actually mean fewer links overall. Keep reading!
2. Google will have to take into consideration nofollow links. In fact, they most likely already do. The attribute says in general:
I dont know about you, but for me, this means that they may not pass equity, but the might as well do.
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Social Security Death Index
Social Security collects death information to administer their programs this death information is compiled into the Death Master File , Social Securitys electronic database. The DMF was created in 1980 and contains records of people with Social Security numbers that have been reported dead from 1962 onward. Two versions of the DMF are prepared. The first is the full file, containing all death records, including those received from the States. This file is shared only with certain Federal and State agencies. The second is the public file, known as the Social Security Death Index.
The Social Security Death Index contains death records extracted from the Social Security database, excluding data received from the States. The records in the index each have a set of information that includes a full name, birth year and date, death year and date, and Social Security number and place of issue.
The Social Security Death Index is a helpful tool in preventing identity fraud, verifying death, and doing genealogy work. It is used by leading government agencies, medical researchers, genealogists, biographers, and investigative firms. You can access some of these records through online sites such as FamilySearch.
How Do You Apply For Social Security Benefits
As an American worker, the way you fund your lifestyle during retirement or during a time when you become disabled and cant work will likely include Social Security benefit payments. The money you paid into Social Security as taxes from your paychecks throughout your working life acts as replacement income for retirees, disabled workers and their families.
If youve been working in the United States for over 10 years, chances are youve been earning employment credits thatll make you eligible to receive Social Security payments if or when you need them. When youre ready to leave the workforce or need to because of a health condition this program is set up to pay you a form of income based on what youve earned over the years.
But when do you apply, and how much money will you receive? To better navigate the process, its important to learn the basics about Social Security payments. From understanding the ways the program works to the qualifications that applicants need to meet in order to be approved, weve rounded up the foundational details you need to know about applying for Social Security benefits.
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They Can Guard You Against Google Penalties
Sometimes there are good reasons to buy links.
If a site receives a bunch of traffic, paying for a sponsored post on that website may make good sense. And if youre paying a good amount of money to be featured, then youll perhaps want to add a link to your site so that the readers can easily locate you.
But the problem is that Google said that dofollow paid links are a violation of their Webmaster Guidelines.
However, the SEO community is divided into two groups:
- Those who believe that Google can correctly recognize paid links algorithmically
- Those who believe that Google cannot correctly recognize paid links algorithmically
Now, which group is right is a debate for another day.
But for now, lets assume that group #2 is right and that Google struggles to figure out any and all paid links. That is to say that youre 100% safe to sell and buy links to your best content, right?
Calm down first!
Google has a tool that lets anyone report a website for selling or buying links.
With this, it may not be Google that you should be scared of but your competitors.
Lets face it: If one of your competitors sees you ranking very well for their target keyword, and they use a tool such as Ahrefs to analyze your backlinks, only to find dofollow links like this:
Then what should make them not to report you to Google?
So Dofollow Links Anywhere Help My Ranking
When the ability to manipulate ranking through backlinking was discovered, a billion-dollar industry started overnight to aid clients move their way up the ranks. SEO companies automated and built out link farms and stepped on the gas to manipulate the search engines. Of course, Google noticed and it all came crashing down.
Google improved its algorithms to monitor the rank of sites that accumulated backlinks with relevant, authoritative domains. So, no adding links just anywhere wont help you. Garnering backlinks on highly relevant and authoritative sites will help you. Quite the opposite, link spamming will likely hurt your ability to rank since the Googles intelligence can also distinguish manipulation and penalize you for it.
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Do Links Matter For Getting Higher Rankings
Most of us are trying to figure out new ways of getting organic traffic from search engines like Google.
Were doing this ourselves for Responas website, and as you can see, were pretty good at it.
There are many ranking factors when it comes to getting organic traffic from Google search and other, less common used search engines like Yahoo or Bing.
One of the most prominent factors is the number of linking domains that the website has.
As you probably know already, those links pointing back to your website both your homepage and specific pages on your website are like votes of trust for your website.
They pass on, what we call in SEO jargon, link juice and thus can help a website rank higher and have a better overall performance.
According to a study of 11.8 million search results by Backlinko, the number of referring domains appears to have an influence on rankings.
Not only that, but #1 result in Google has 3.2x more referring domains than positions #2 #10.
Thats not to say that links are the single most important factor when it comes to ranking high on the SERPs.
After all, Google gives different weight to search results based on a number of factors.
For example, for a term like covid symptoms, the number of referring domains, or links, may not be as important as the authoritativeness of the website.
This is what most SEO professionals believe, according to a 2019 survey by SparkToro.
The question is: